Do you know the Nike Logo History? It is one of the most memorable and easily recognizable logotypes in the world, and has greatly helped to develop the brand, which today is one of the most important in sportswear.
The Nike logo was developed by graphic design student Carolyn Davidson. Phil and Carolyn met at Portland State University, where he taught accounting. Davidson presented Knight with a bill for a total of $35 for his work, although in 1983, Knight gave Davidson a gold ring and an envelope full of Nike shares as a thank you and bonus for the work done (it was never known how many shares, although Knight commented years later that they were “a few thousand”).
Phil Knight’s main premise was that the Nike logo should convey movement. Carolyn Davidson claims that she relied on the wing of the Greek goddess “Niké” to design the dynamic symbol that is known (especially in America) as the “Swoosh”. Apparently, Knight wasn’t too happy with the result presented by Davidson, but the urgent need to have a logo made him accept that design as definitive. He said, “I don’t love it, but it will grow on me.”
As time went by, the “Swoosh” logo became synonymous with the company. Carolyn continued to design for Nike, including brochures, advertisements, posters and catalogues. The company’s growth was exponential and today it is the world’s leading sportswear and accessories company, and its logo is undoubtedly one of the most recognizable symbols in the world.